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What are roller banners and why should we use them?

Roller banners are freestanding printed graphic which rolls inside an aluminium, spring-loaded mechanism. This makes them very easy to store and transport to your events. They are also often known as pop-up, pull-up, or roll-up banners.

Using banners at trade shows and promotional events helps raise the public awareness of your product, services or helps to reinforce your brand. Once you arrive at your venue, you can have your marketing message ready in minutes. Take your roller banner out of its handy carry bag, erect the bungee pole and place it into the slot, then pull your graphic panel up and attach it to the top of the bar. Your high-resolution graphic is now ready for all to see.

What are roller banners and why should we use them? GJ Plastics

800mm Grasshopper Roller Banner

Aren’t pop up banners are bit old-fashioned?

No! They are still as popular, if not more popular than ever. The quality of the mechanism has vastly improved. This, coupled with modern-day print technology, makes pull-up banners the number one choice for many marketers. Most banners are now printed on high quality anti-curl polyester material. This material is often grey-backed, which ensures light is blocked, making your graphic even more vibrant. Years ago, roller banners had to be printed lithographically; with modern digital presses, you get a far more cost effective, higher resolution and fade-resistant display.

Are they sturdy enough?

Many retractable banners have twist-out feet; you will find that even the most budget banners come with this feature. High-end premium versions, like the Barracuda Roller Banner, don’t usually have feet but are heavyweight and have wide bases, making them highly stable.

It looks like all this new technology will be expensive.

Not any more; they have never been cheaper. Find the right company, and you will not only be impressed with the range of sizes and quality, but they won’t break the bank.

Most printers will offer a range of roller banner stands, from budget economy banners for one-off or minimal use to a premium version, which can be used regularly over a sustained period. Don’t forget to ask if the mechanism comes with a guarantee, it won’t cover the print, but it will protect you if anything goes wrong with any mechanical parts. Prices can start from around £29.99 and up to several hundred pounds, it depends on the make and model you choose.

I live in the middle of nowhere. Can I get hold of them easily?

One of the best features of banner stands is that they are retractable and shrink to an elegant size. They are also relatively lightweight, making them ideal to send out via the next-day courier network. So whether you live in London or Aberdeen, Manchester or Penzance, Roller banners can be delivered anywhere in the UK or Beyond for a very reasonable price.

They look tricky to create a design for!

Most reputable printers can provide artwork templates for you to design, ensuring you create the artwork correctly. It is also worth checking the printer’s website for their artwork requirements, so you can check how they would like the file to be provided.

Adobe Illustrator or Corel Draw are probably the best software packages to create your design. This software has all the tools for making attractive designs stand out.

Without the time, patience or skills to create your design, fear not; many printers have their own in-house graphic design studio. All you do is supply them with a brief of what you are trying to achieve, give them a copy of your logo and images if required and a colour scheme you would like to use and let them do the rest.

Some great designers out there can take your imagery to the next level. Prices vary, but you would typically expect to pay around £40.00 per hour for an excellent graphic designer. Many roller banners can usually be designed within the hour, but more complex designs could be 2-3 hours of work. Proofs of the designs will be sent over for you to check. Ensure you are pleased with it and that there are no typos, as once you approve the procedure, you will be liable if there is a mistake and you require a reprint.

Do Roller Banners take ages to arrive?

With modern digital print technology, printing presses have never been so quick. Therefore, once your artwork has been signed off, delivery lead time is usually around a week. If you need your banner in a rush, most printers will offer an express service, whereby they can turn your banners around in as little as 24 to 48 hours.

Are they difficult to put together?

Not at all! You can erect a pull-up banner in a couple of minutes. Just follow these six simple steps:-

  • Take all the parts and components out of the handy carry case
  • Twist out the feet to 90 degrees from the base
  • The pole comes in 3 connected sections; slot this together.
  • Place the end of the pole through the hole in the base.
  • Ensure the pole sits right at the bottom of the base; this ensures the roller banner is nice and stable.
  • Standing behind the banner, gently pull upwards, extending the printed panel. Now stand behind the display, gently pull upwards, extending the printed graphic. Place the hole in the banner rail into the top of the pole. You can tilt the stand back a little if you struggle to reach it. Ensure you don’t drop the graphic; it will retract quickly and damage the print and the mechanism.
What are roller banners and why should we use them? GJ Plastics

Roll Up Banner Mechanism

What are roller banners and why should we use them? GJ Plastics

Pull Up Banner Pole

What are roller banners and why should we use them? GJ Plastics

Pop Up Banner Carry Bag

In conclusion, roller banners are still crucial in any marketer’s arsenal. GJ Plastics offer a wide range of roller banners on its website to suit any budget and taste. Why not browse the website, then give one of the team a call or email and turn your banner ideas into reality?


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