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Promotional Displays and Signage
The importance of Displays and Signage in Retail Outlets.
Retail professionals face the challenge of understanding their customers and winning their loyalty.
Professionals in retail establishments will utilise all of the known tools of marketing to attract clients and increase their sales.
Marketing experts have written volumes on the psychology of customers; researchers have spent their years analysing the buying decisions, searching for selling strategies that will always deliver.
The unpredictability of sales provides a continual challenge.
Are entirely different and require different strategies.
Research reveals that 60% of clients make purchasing decisions while inside the shop.
This information shows the importance of the design layout and ambience of your outlet in influencing the buying decision.
It is vital to utilise space efficiently, providing a mix of colours and design to create an inviting ambience for your clients
Below are ideas to help you attract customers and change their interest into a sale.
- Determine the focal point of your outlet. An outlet that lacks a focal point can confuse visitors, so determine what the visitor should notice about your outlet, then plan and design accordingly. If you do not intend, you risk people wandering around aimlessly and not making that vital buying decision.
- Planning your layout is essential rather than placing products haphazardly. Design you layouts to grab attention, try sketching a few ideas of design, the shape of your display and promotional signs.
- the importance of symmetry. Good designs create a balance between the colours, spacing, height and weight of the products while understanding the relevance of grouping similar product types.
- The best designs are kept simple. Do not make your layout fussy, cramming too much into a display or onto a shelf can put the buyer off.
Retail outlet professionals should also consider the importance of movement and change in the displays and signage periodically.
Research your competitors are they promoting products in a better way? If so why not use these ideas and concepts when designing your own?
With the thought of how can I make them even better.
Take a look at these.