Category Archives: Articles

Promotional Signs and Displays

The importance of Displays and Signs in Retail Outlets.
Retail professionals face the challenge of understanding their customers and winning their loyalty. Professionals in retail establishments will utilise all of the known tools of marketing to attract clients and increase their sales.
Marketing experts have written volumes on the psychology of customers; researchers have spent their years analysing the buying decisions, searching for selling strategies that will always deliver. The unpredictability of sales provides a continual challenge.
are entirely different and require different strategies. Research reveals that 60% of clients make purchasing decisions while inside the shop.
This information shows the importance of the design layout and ambiance of your outlet in influencing the buying decision.
It is important to utilise space efficiently, providing a mix of colours and design to create an inviting ambience for your clients

Below are ideas to help you attract customers and change their interest into a sale.

1. Determine the focal point of your outlet. An outlet that lacks a focal point can confuse visitors, so determine what the visitor should notice about your outlet, then plan and design accordingly. If you do not plan, you risk people wandering around aimlessly and not making that important buying decision.

2. Planning your layout is important rather than placing products haphazardly. Design you layouts to grab attention, try sketching a few ideas of design, the shape of your display and promotional signs.

3. the importance of symmetry. Good designs create a balance between the colours, spacing, height and weight of the products while, understanding the relevance of grouping similar product types.

4. The best designs are kept simple. Do not make your layout to fussy, cramming too much into a display or onto a shelf can put the buyer off.

Retail outlet professionals should also consider the importance of movement and change in the displays and signage periodically.
Research your competitors are they promoting products in a better way? If so why not use these ideas and concepts when designing your own? With the thought of how can I make them even better.

Expanding large format printing Capacity

GJ Plastics large format printing department continues to grow at a rapid rate to cope with the ever increasing demands, we have got busier and busier.
So we made the decision in order to cope with the extra capacity needed, we would need to expand by extending the building of our print department.
The doubling in size of the print area enabled us to purchase a Mimaki 3042 HG printer for promotional gifts and another HP FB500 flatbed Digital Printer thus more than doubling our large format printing capacity.

mimaki3042HG for printing small acrylic signs in our large format printing department.

Mimaki 3042 HG. The perfect solution for printing of promotional gifts.

HP FB 500 Digital Printer for correx signs, large format printing

Our FB 500 Digital Printers print large amounts of Correx Signs.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

The new FB 500 for large format printing, was purchased from Darren Walker of Perfect Colours, they made the whole sale process easy and efficient and the level of service provided was second to none.

The installation was undertaken by Art Systems this was also handled in a smooth efficient way both these companies are truly world class in everything they deliver and we offer them our thanks.

The additional FB500 allows us to produce our quality large format printing of Correx Signs these are an extremely cost effective method of promoting your festivals, exhibitions or any other type of event, they are also ideal for the promotion of any product launches or sale promotions.

Other outdoor and indoor signs on other substrates such as Dibond, Foamex and acrylic sheet materials all with quality UV inks.

Along with our roll to roll printers (HP 360 latex) which provide the perfect solution for printing vinyl stickers, roller banners and outdoor banners to a very high standard.

Cutting and finishing department for large format printing.

Due to the rapid growth in production levels and to assist us in meeting those very important customer deadlines, we also took the decision to build a dedicated cutting and finishing department for all our printing.

This new dedicated area improved the speed and efficiency whilst still maintaining our high standards of all our print finishing and packing processes.

Roller banners help Japanese Garden win gold

Japanese Garden Design.

The Japanese Garden society was asked to design a garden for the new Bury hospice,

Roller Banners

Roller Banners

Utilising our large format direct printing methods, the garden plans and photo images were printed to large foam PVC sheets and placed in the tent along with the printed roller banners and leaflet holders produced by GJ Plastics.

 

The intended design is of a landscape with water represented by gravel, rivers by slate and mountains by large boulders. Planting will complete the garden to create a beautiful landscape scene.

 

 

Direct printed foam PVC sheet

Direct printed foam PVC sheet

In using their imaginations, you can become absorbed in the scene and perhaps for a short time enjoy the peace and tranquillity. In this sense gardens representing landscape such as Japanese gardens can be experienced as ‘healing’ gardens.
Consisting of two parts, one part being a Japanese style garden with rocks, gravel, pruned trees and lanterns, whilst the other is more a traditional English style with a lawn, decorative shrubs and ornaments.

The designed garden was then produced to the plan by the society for the RHS flower show at Tatton Park.

We are very pleased to say the judges awarded the gold medal in the large garden category of the show.

After the show volunteers from the society will transplant and extend the garden to a much larger version to its location at the new hospice in Rochdale Old Road, Bury.

Japanese Garden

Japanese Garden Gold Medal winner Tatton Park.