Promotional Signs and Displays

The importance of Displays and Signs in Retail Outlets.
Retail professionals face the challenge of understanding their customers and winning their loyalty. Professionals in retail establishments will utilise all of the known tools of marketing to attract clients and increase their sales.
Marketing experts have written volumes on the psychology of customers; researchers have spent their years analysing the buying decisions, searching for selling strategies that will always deliver. The unpredictability of sales provides a continual challenge.
are entirely different and require different strategies. Research reveals that 60% of clients make purchasing decisions while inside the shop.
This information shows the importance of the design layout and ambiance of your outlet in influencing the buying decision.
It is important to utilise space efficiently, providing a mix of colours and design to create an inviting ambience for your clients

Below are ideas to help you attract customers and change their interest into a sale.

1. Determine the focal point of your outlet. An outlet that lacks a focal point can confuse visitors, so determine what the visitor should notice about your outlet, then plan and design accordingly. If you do not plan, you risk people wandering around aimlessly and not making that important buying decision.

2. Planning your layout is important rather than placing products haphazardly. Design you layouts to grab attention, try sketching a few ideas of design, the shape of your display and promotional signs.

3. the importance of symmetry. Good designs create a balance between the colours, spacing, height and weight of the products while, understanding the relevance of grouping similar product types.

4. The best designs are kept simple. Do not make your layout to fussy, cramming too much into a display or onto a shelf can put the buyer off.

Retail outlet professionals should also consider the importance of movement and change in the displays and signage periodically.
Research your competitors are they promoting products in a better way? If so why not use these ideas and concepts when designing your own? With the thought of how can I make them even better.

Expanding large format printing Capacity

GJ Plastics large format printing department continues to grow at a rapid rate to cope with the ever increasing demands, we have got busier and busier.
So we made the decision in order to cope with the extra capacity needed, we would need to expand by extending the building of our print department.
The doubling in size of the print area enabled us to purchase a Mimaki 3042 HG printer for promotional gifts and another HP FB500 flatbed Digital Printer thus more than doubling our large format printing capacity.

mimaki3042HG for printing small acrylic signs in our large format printing department.

Mimaki 3042 HG. The perfect solution for printing of promotional gifts.

HP FB 500 Digital Printer for correx signs, large format printing

Our FB 500 Digital Printers print large amounts of Correx Signs.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

The new FB 500 for large format printing, was purchased from Darren Walker of Perfect Colours, they made the whole sale process easy and efficient and the level of service provided was second to none.

The installation was undertaken by Art Systems this was also handled in a smooth efficient way both these companies are truly world class in everything they deliver and we offer them our thanks.

The additional FB500 allows us to produce our quality large format printing of Correx Signs these are an extremely cost effective method of promoting your festivals, exhibitions or any other type of event, they are also ideal for the promotion of any product launches or sale promotions.

Other outdoor and indoor signs on other substrates such as Dibond, Foamex and acrylic sheet materials all with quality UV inks.

Along with our roll to roll printers (HP 360 latex) which provide the perfect solution for printing vinyl stickers, roller banners and outdoor banners to a very high standard.

Cutting and finishing department for large format printing.

Due to the rapid growth in production levels and to assist us in meeting those very important customer deadlines, we also took the decision to build a dedicated cutting and finishing department for all our printing.

This new dedicated area improved the speed and efficiency whilst still maintaining our high standards of all our print finishing and packing processes.

Magazine Dispensers, made in UK since 1993

Makhazin, Arabic meaning ‘storehouse’, and a word that revolutionised the journalism and media industry. Although the world’s first publication was invented in 1663 in Germany by the poet, Mr. Johann Rist.

Makhazin wasn’t used for the product it’s now known for today until 1731, by a Mr. Edward Cave in London, England, who achieved a noteworthy accomplishment by coining the term in to worldwide use.

I am of course, talking about magazines.

It’s quite alarming to think of something we see on a daily bases have such rich history.

A popular notable magazine, for example, The National Geographic, was first published in 1899! Another, such as the largely popular Cosmopolitan magazine, which you’re most likely to see in the handbags of most women in 2015, was launched in 1886!

Even more shockingly, The Scots Magazine, which was first published in 1739, is still in print today as the oldest consumer magazine!

Magazines have high reputations, with generations of families enjoying the same household names time and time again. Approximately, 400+ magazine brands have been in circulation for over 50 years, and have been the UK’s cultural spinning point for generations.

(PPA) Even with the rise of technology in the last century, there is still something wholesome and satisfying about buying your favourite magazine, to treasure for a lifetime and to pass down and share, as it has been since 1663.

Did you know, the UK is a nation filled with magazine fans? We are the 2nd most magazine-friendly nation amongst the G8, MINT and BRICS nations, in terms of title choice and copies sold per person (FIPP/PPA), with 79% of the UK population (around 40 million people!) enjoying magazine content annually.

(Padd) So there’s still an active, buzzing market to cater for, and plenty more people to cater to, as they’re all sorts of different magazine content to highlight and promote, from Arts, Film and Fashion to Health, Medical and Politics. And much, much more!

At GJ Plastics, we want the best for you and your business as we understand advertising and showcasing products, which are presentable and eye-catching to attract customers, can make the difference between breaking even and making profits.

Magazine Dispensers and Stands.

We have been producing magazine dispensers and stands in a variety of materials for the magazine media industry since 1993 and are considered to be the leading manufacturer in the United Kingdom.

We utilise our state of the art, high technology equipment and high quality acrylic and polypropylene, to meet your expectations and requirements, cost effectively, whilst staying modern, elegant and stylish magazine dispensers.

Using our CNC routers and lasers, we combine them with our heat bending technology and large format printing equipment, to provide you with stands that are a sure way to attract attention to your publications, helping to improve their uptake.

We design all our stands ourselves at our British based factory and can customise to your personal requirements, producing unique, one off stands to high production volumes. At an additional cost, we provide option extras such as branding for headers and sides, if required.

Standard magazine dispensers, we do all styles from 2, 3, 4 tier stands to counter top and singular stands in a range of A4, A5 sizes. So if you want to maximise your magazine or brochure sales by purchasing a GJ Plastics handcrafted magazine dispensers or stands, or to simply browse what we offer.